45.4 Million Total Viewers On NFL Network, ESPN & ESPN2;NFL.com's 2010 NFL Draft Coverage Sets Records**
NEW YORK -- A record combined total viewership of 45.4 million viewers tuned in to watch the 75th NFL Draft on NFL Network, ESPN and ESPN2 –up 16% from last year's record of 39 million, according to Nielsen Media Research. Total NFL Draft viewership has nearly doubled over the past decade (from 23.5 million in 2001 to 45.4 million in 2010).
In addition, a record 32.9 million viewers watched for at least six minutes, up 23% from last year's 26.8 million. (The 45.4 million total represents fans watching at least one minute of the Draft. This one-minute qualifier has been used for the Draft over the last decade).
NFL.com set records with its coverage of the 2010 NFL Draft. There were a record 12.5 million visits to NFL.com during the Draft -- up 61% from last year -- and*users watched 40% more videothan a year ago. LIVE coverage on NFL.com also saw record growth with1.1. million fans watching the Draft on NFL.com andwatching 89% moreof the Draft on NFL.com than they did last year. By the end of the Draft, fans had mademore than 500,000 commentsin the Fan War Rooms. In addition, there were13 million page viewson NFL.com's mobile site, a 125% increaseover a year ago. *Since its launch earlier this month, NFL Mobile on Verizon has been one of the most successful and popular entertainment applications downloaded by Verizon Wireless customers.
In addition, a record 12,275 fans attended the 75th NFL Draft at Radio City Music Hall over the three days.