The Titans of Tennessee | TennesseeTitans.com
Our primary logo, "The Shield" adorns the side of the helmet, while the 6-String Stripe runs down the center. The helmet's clean, white shell is paired with an all-white face mask.
The Titans primary wordmark, stitched prominently across the center of the chest, announces our name in a bold, serif font inspired by Tennessee woodblock type and classic athletics. Rendered in a sans-serif typeface, our away jersey proudly represents our home state everywhere we play.
The "6-String Stripe" infuses the iconic stripe from our past with Nashville's deep roots in music. This stripe is featured prominently along the pants, sleeve, and helmet.
The nameplate uses a roster font that is an extension of the woodblock-inspired wordmark.
Inspired by collegiate-style block numbers, our classic jersey numbers stand out in white on our primary home jersey and in Titans blue while we're away, both accented with red outlines.
Navy continues in the 6-String Stripe, the collar tab, the Tri-Star vents at the side panels, the Nike Swoosh, and the 3D helmet bumpers.
The collar tab features the Tennessee Tri-Star, proudly honoring the three Grand Divisions of our home state. Inside the collar tab is the word, "WE," representing the team's "We Over Me" mentality.
As one of the original members of the American Football League, the Oilers were pioneers, unafraid to challenge the status quo and who helped shape the modern game.
In the late 1990s, the franchise embraced a new identity: the Tennessee Titans, a name that captured both the scale of the moment and the strength of the region.
This next chapter defines what it means to be a Titan. A Titan is a leader who dares to do things differently and leaves a legacy.
