NASHVILLE, Tenn. – The Tennessee Titans today announced that the team has been awarded international marketing rights in Ireland as part of the NFL's Global Markets Program. Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities, and NFL Flag development.
The Titans' entry into the Irish market coincides with a growing partnership between the two cities. Earlier this year, the Nashville Convention and Visitor's Corporation (NCVC) launched a collaborative effort with Dublin and Aer Lingus Airlines to establish the first-ever direct flight between Nashville and Dublin. This new route, operating four times a week, offers increased accessibility and lays the foundation for greater visitation, business, and cultural exchange.
Building on this momentum, the Titans are aligning with the city's broader marketing plans to promote Nashville in Ireland. Together, the Titans and NCVC aim to introduce the spirit of Nashville and the excitement of NFL football to the Irish audience through joint campaigns, live events, and shared cultural narratives.
"Both Nashville and Ireland are deeply rooted in music, storytelling, and community pride. This partnership allows us to authentically connect with Irish fans while promoting the shared values and cultural bonds between our regions," said Burke Nihill, Titans President and CEO. "We see this as a tremendous opportunity to grow our fan base, foster new relationships, and promote the best of Music City abroad."
Ireland's renowned Celtic music tradition pairs naturally with Nashville's identity as "Music City," offering a powerful backdrop for integrated marketing efforts. The Titans also see potential in participating in NFL events on Irish soil. In the future, the Titans plan to host youth football camps, cheer clinics, and music-driven events in Ireland, mirroring the city's vibrant spirit and love for entertainment.
"Nashville and Ireland have long shared a strong musical bond, and that connection is set to grow even deeper as the Tennessee Titans engage directly with Irish fans," said Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp. "With the launch of a new direct flight and the expansion of the Titans fan base, our two cultures are more linked than ever. We look forward to sharing even more of our Southern hospitality and unmistakable magic of Music City."
The announcement accompanies today's news from the National Football League that all 32 teams are now participating in the Global Markets Program.
"We're thrilled to have all 32 clubs a part of the Global Markets Program in 2025," said NFL Executive Vice President Club Business, Major Events & International Peter O'Reilly. "League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together."
About the Tennessee Titans
Headquartered in Nashville, the Tennessee Titans are part of the NFL's AFC South division. Founded as the Houston Oilers in 1960, the team moved to Tennessee in 1997 and began play in its current home, Nissan Stadium, in 1999. With a mission statement of "Win, Serve, Entertain," the Titans are committed to excelling on the field and in the community. The Titans' ONE Community platform reaches many of Nashville's most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education – and strives to create generational change one person, one family, and one community at a time. The Titans' corporate office is located at its practice facility, Ascension Saint Thomas Sports Park. For more information, visit www.TennesseeTitans.com.
