|The NFL Pro Bowl has returned to its island home at Aloha Stadium for 2011 and 2012.|
Despite player complaints about holding the event in a city they visit during the regular season, the NFL shipped the all-star game to Miami last year. It also was scheduled before the Super Bowl, an experiment to draw more attention and viewers.
Hawaii, which started hosting the game in 1980, is paying $4 million per game to hold the Pro Bowl this year and 2012. The site beyond hasn't been determined.
Ratings were up for the AFC-NFC matchup that was televised on ESPN. It was watched by an average of 12.3 million viewers, the most since 2000. That's up 40 percent from the 2009 Pro Bowl in Honolulu on NBC, which drew 8.8 million viewers when the event was held after the Super Bowl.
This year, while the game is back in Hawaii, the NFL is sticking with its strategy of keeping the Pro Bowl ahead of the Super Bowl.
"Our fans have clearly responded to the change in the format," said Ray Anderson, the NFL's executive vice president of football operations. "We think its great for the NFL. We think it's great for the state of Hawaii."
The change means the Pro Bowl will feature no Pittsburgh Steelers and Green Bay Packers on the field or the sidelines. They are getting ready for the Super Bowl in Arlington, Texas, on Feb. 6. There are 10 Pro Bowl selections in the Super Bowl, including six Packers.
Four Tennessee Titans will play in the NFL's annuall all-star game on Sunday, including defensive end Jason Babin and kick returner Marc Mariani, both of whom made the AFC roster as reserves. Running back Chris Johnson and safety Chris Hope were later added to the squad.
Last year, Pro Bowlers who were in the Super Bowl were introduced at the stadium but didn't play. This year, they're far from the beaches and umbrella-adorned mai tais that their colleagues will be enjoying this week.
Anderson said the NFL was "delighted to be back here," and talked about the strong ratings in Miami.
"We had 12.3 million viewers in 2010, we certainly expect to surpass that this year back in beautiful Hawaii," he said.
Coaching the NFC squad, Atlanta Falcons head coach Mike Smith said not having any Packers does leave his NFC squad short, "but I really do believe the Super Bowl should be the last game of the season and be the climax of the season."
Smith's top-seeded Atlanta Falcons lost in the playoffs to the Super Bowl-bound Packers 48-21. The Falcons have the most players on the NFC with nine selections while the New England Patriots lead the AFC with eight.
"It's a pleasure to be here in Hawaii. I know I speak for our coaching staff, there's no better place on earth than to be in Honolulu this week," he said.
Smith, however, would probably would've traded his ticket to the Aloha State for one to the Lone Star State.
His AFC counterpart, Patriots coach Bill Belichick, was nowhere to be found at the Pro Bowl's news conference Tuesday where the NFL showed off its new trophy and a few cheerleaders.
Belichick had trouble flying into Hawaii and was expected to arrive late Tuesday, a day before practices start. He also had a difficult end to the season. The Patriots were 14-2 heading into the playoffs, but lost to the New York Jets 28-21.
Joining Smith and Belichick will be two college coaches from Japan.
The AFC and NFC will each have a Japanese coach as the NFL and Hawaii tries to broaden the game's appeal in Asia.
Ritsumeikan University coach Akira Yonekura will be on the NFC sideline and Waseda University offensive line coach Hiroyuki Yabe will be on the AFC's coaching staff.
Football is at played at some colleges in Japan, but lags far behind in popularity to sports like baseball, sumo and soccer.
Yabe was just eager to meet his new boss, Belichick, and learn how to "put together a strong team and win."
"(When I heard it was Belichick), I started foaming at the mouth. I didn't know what to say," Yabe said through a translator. "He is one of the top coaches in the NFL. This is a fantastic opportunity."