NASHVILLE, Tenn. -- The Tennessee Titans kicked off the start of football season at home by throwing a pep rally for Nissan executives and more than 1,000 of its employees Friday afternoon.
The Titans and Nissan celebrate the start of the 2015 home season with a pep rally at the automobile headquarters in Franklin, Tenn. (Photos: Lynne McCracken)
'Voice of the Titans' Mike Keith welcomed the crowd and spoke about the Titans season, the team's new synergy on-field, the new partnership with the Titans and the background of the Nissan Stadium program.
"It's a great partnership!" said Fred Diaz, senior vice president, sales & marketing and operations U.S.A., at Nissan. "The spirit of a great partnership is when both partners go above and beyond what they are supposed to do. This is creating a great presence for our brand in Nashville but also on a national level. It's just the start!"
"This is a great event and just one example of how our partnership with Nissan is off to a fantastic start!" said Titans Owner, Board of Director, Kenneth S. Adams, IV. "They have so many employees in Middle Tennessee and it's really exciting for us to come to their headquarters and share our enthusiasm about this season with the first regular season game at Nissan Stadium this Sunday."
The pep rally took place at the Nissan North America office in Franklin. Nissan first came to the United States to sell vehicles in 1958 and began importing and making Datsun vehicles in the United States under the Nissan Motor Corporation, U.S.A. (NMC), name in 1960. In 1990, Nissan North America Inc. (NNA), was created to coordinate all of Nissan's various activities in North America to enhance the design, development, manufacturing, and marketing of Nissan vehicles. In 1998, the two organizations merged operations under the Nissan North America, Inc., name. Headquartered in Franklin, Tennessee, Nissan's North American operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing for the United States, Canada, and Mexico.
The pep rally treated everyone to an afternoon of fun activities including music, food, inflatable games, corn hole toss, tire throw, caricatures and prize giveaways. Titans' mascot, T-Rac entertained everyone with his usual antics, Titans cheerleaders signed autographs and posed for pictures.
Former Titans players, Chris Hope, Neil O'Donnell and Chris Sanders were also on hand to sign autographs and pose for pictures.
"Enriching people's lives" – this is the global vision of Nissan and all of its operating companies across the world. Nissan supports its vision by offering customers unparalleled products and services and by improving the quality of life in the communities where it operates.
Annual events like this one help to bring partners together with the greater Nashville area. The Titans will host their first regular season home game at Nissan Stadium against the Indianapolis Colts this Sunday afternoon, kickoff at noon.
About Nissan North America**
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.
Stadium gates were recently rebranded as part of the Titans' new naming rights partnership with Nissan. (Photos: Lynne McCracken, AP)
Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.