NASHVILLE – The Tennessee Titans today announced a clothing collaboration with ROOTED, a modern apparel and shoes boutique based in Nashville, Tenn. The clothing line will feature two shirts, a crewneck sweatshirt, pants and jacket, available in stores and online until supplies run out at www.stay-rooted.com beginning Friday, Dec. 17 at 7 p.m. CT.
ROOTED, which opened 2017 at 62 Hermitage Avenue, is a community based, design-led retail destination known for best-in-class shoes and apparel. The brand's attention to impactful relationships and community service led them to an opportunity with the Titans.
"When we first met with ROOTED, we knew we were dealing with a very special brand built on the talents and dedication of its people," said Titans Sr. Vice President, Chief Marketing and Revenue Officer, Gil Beverly. "Their products are well-made and thoughtfully designed, and they already have quite the following amongst our 'sneakerhead' fans. We know our fans will love the items they've designed and can't wait to see them out in the streets of Nashville."
ROOTED will host a launch party for the clothing line on Friday, Dec. 17 at 7 p.m. at their storefront on Hermitage Avenue. Titans cheerleaders and mascot T-Rac will be on-site to celebrate the occasion.
The Titans will support the project on its social channels, as well as through featured video content at the team's Thursday Night Football game at Nissan Stadium on Dec. 23.
"This is the type of project that people could only dream about," said ROOTED co-founder Jaime Bacalan. "To be able to merge the Tennessee Titans with ROOTED, our passion project, doesn't get any better. We are excited to share this with our community and Titans fans everywhere."