NASHVILLE, Tenn. – For the first time this October, the Tennessee Titans will implement the NFL's "A Crucial Catch" campaign at the high school level. Select high schools in the Nashville area will feature players, coaches and cheerleaders wearing pink NFL equipment and apparel – including goal post wraps, sweatbands, helmet decals, pink pom-poms and more – as well as on-field and in-stadium branding, all to raise awareness for breast cancer and the importance of regular breast cancers screenings.
The Titans kick off Breast Cancer Awareness Month, honoring survivors at Nissan Stadium. (Photos: Donn Jones, AP)
In addition to donating equipment and apparel, select Titans players will serve as honorary coin toss captains at each high school's designated A Crucial Catch game.
The following high school football teams (bolded) have been selected to host A Crucial Catch games.
• Friday, Oct. 16: Riverdale High School @ Oakland High School
• Friday, Oct. 23: Mt. Juliet High School @ Franklin High School
• Friday, Oct. 30: Kenwood High School @ Lipscomb Academy
The league's A Crucial Catch campaign, in partnership with the American Cancer Society, is focused on the importance of regular breast cancer screenings. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, as well as additional on-field and in-stadium branding – all to help raise awareness for this important campaign.
Much of the apparel worn at games by players and coaches, along with special game balls and pink coins, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.
For the past three years, CHANGE grants have been awarded to community health and screening centers in each NFL club's market as a means to increase access to cancer screenings for women who are underinsured or uninsured. CHANGE grant recipients across the nation have reached underserved women through more than 148,000 outreach and education engagements. In addition, grant recipients have provided over 64,000 breast cancer screenings at low or no cost.
For more information on the NFL's A Crucial Catch campaign or their relationship with the American Cancer Society, please visit www.nfl.com/pink.