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Titans, American Heart Association reward physically active kids

Students join Press Conference, Q&A with Coach Fisher and Tour Facility as part of Fitness Incentive

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Titans head coach Jeff Fisher poses for a photo with the students attending Monday's press conference.
NASHVILLE, TN, Dec. 15, 2008 —Select students from Metro Nashville middle schools attended the Titans press conference on Monday, visited with Head Coach, Jeff Fisher, and Strength and Conditioning Coach, Steve Watterson and toured the Titans practice facility as part of the What Moves U Challenge.

The What Moves U Challenge is an incentive-based program the Titans along with the American Heart Association developed to encourage area youth to become more physically active by arming teachers and students with materials to help them integrate at least 90 minutes of physical activity into their existing weekly plans as required in Tennessee schools.

This past September, seven middle schools in the Metro Nashville area were selected to participate in the six-week challenge to jump start their physical activity. Teachers across all curriculums implemented physical activity into their daily lessons by using ideas from a resource guide while students tracked the number of minutes a day they were active. Participating schools included: David Lipscomb Middle School, Goodpasture Christian School (middle), Henry Oliver Middle School, HG Hill Middle School, JT Moore Middle School, West End Middle School and Wright Middle School.

The What Moves U Challenge is part of Play 60 initiative; the NFL's movement for an active generation. To help inspire and motivate students, each school received a visit from a Titans player throughout the season, private meet & greet opportunities, Titans posters and memorabilia along with the What Moves U materials.

About Childhood Obesity / American Heart Association:
Childhood obesity is now regarded as the number one health concern among parents in the U.S., topping drug abuse and smoking. Recent reports reveal heart disease risk factors typically considered adult concerns such as high blood pressure; high cholesterol and lack of physical activity are now impacting children. This news reflects a paradigm shift in the way the medical community, and indeed the public, views the approach to ensuring the health of America's children. Not only are risk factors and disorders appearing at younger ages, but there is a need for prevention to start earlier as well.

Nearly one out of every three children and adolescents are overweight or obese. Parents and teachers can lead the way in inspiring lifestyle changes in children that include healthier eating and more physical activity. Kids themselves also need to play a lead role in their health and they need tools to help drive solution-focused behaviors to help them succeed.

For more information on the What Moves U program visit www.whatmovesu.com.

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