Tennessee Titans, The Dairy Alliance Award $10,000 to Murfreesboro City Schools


The Tennessee Titans, along with The Dairy Alliance, today announced a $10,000 grant for Murfreesboro City Schools to support initiatives in health and wellness. The grant is intended to assist the school district in promoting healthy eating and physical activity at several schools in the Murfreesboro City Schools district. 

"For 15 years, The Dairy Alliance has championed health and wellness initiatives in our communities, especially by emphasizing the importance of nutrition for children and teens," said Joan Benton, Manager of Business Development for The Dairy Alliance. "Joining hands with the Tennessee Titans continues to be a perfect way for us to amplify this mission and support more schools in our community." 

To honor this occasion, the Titans teamed up with The Dairy Alliance providing an event at Black Fox Elementary School motivating kids to be active and eat healthy. Titans mascot T-Rac shared his special School Show with the kids and offered tips on how to stay healthy. Titans Defensive Back Amani Hooker surprised students and offered advice and emphasis on the importance of physical activity. 

The program walks students through a variety of activities including, "Minute to Win It" games, trivia contests, and a special speech from former Titans players about healthy choices and being a successful athlete. The initiative aims to educate students on ways to 'Fuel Up' with healthy foods like dairy and be active for 60 minutes a day. 

Fuel Up to Play 60 (FUTP 60) is a leading national in-school health and wellness program launched by the National Football League (NFL) and National Dairy Council (NDC), which was founded by America's dairy farmers, in collaboration with the United States Department of Agriculture (USDA). It is administered in the Southeast, including the Tennessee Titans market, by The Dairy Alliance. 

Since its launch in 2009, more than 73,000 schools have enrolled in the program - that's three fourths of all schools in the United States - with the potential to reach more than 38 million kids. About a third of these schools are in large urban areas, where most at-risk kids reside (and have the most to gain from programs like Fuel Up to Play 60). Fuel Up to Play 60, is offered to all schools with students in grades K-12, at no cost.

The Dairy Alliance and the Titans work together to help make wellness part of the game plan for schools in the Tennessee Titans market through the Play 60 campaign/Fuel Up to Play 60. The program encourages students to be physically active and choose nutrient-rich foods like milk to help them stay healthy and perform their best in the classroom.

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