The Tennessee Titans today announced a new partnership with 8th & Roast Coffee Co., naming the locally owned and operated roaster and family of coffee shops as the Official Coffee Partner of the Titans.
This strategic collaboration unites two Tennessee powerhouses dedicated to excellence, community engagement, and local pride. As part of the multi-year agreement, 8th & Roast will provide premium coffee throughout several locations in Nissan Stadium, while delivering a unique and energizing experience to fans on event days. The partnership will continue into the new Nissan Stadium, scheduled to open in 2027.
Founded in Nashville, 8th & Roast has built a reputation for its commitment to responsibly sourced coffee, small-batch roasting, and deep community investment. The company prioritizes long-term, direct partnerships with coffee producers around the world to source their coffee, leading to the best quality coffee at harvest with the highest quality maintenance through the roasting process. With three locations in Nashville and partner locations at Nashville International Airport and Canopy by Hilton, the coffee hotspot now enters Nissan Stadium.
"We're fired up to team up with 8th & Roast as the Official Coffee Partner of the Tennessee Titans," said Adam Nuse, Titans Sr. Vice President and Chief Revenue Officer. "Partnering with a local business isn't just about great coffee—it's about bringing the spirit of Nashville right into our stadium. Our fans love to see the best of our city represented in Nissan Stadium, and now they'll get to enjoy a hometown favorite on game day."
"This is a surreal and exciting moment for our growing local brand, and we're incredibly proud to kick off our partnership as the official coffee of the Tennessee Titans," said Ed Reed, CEO of 8th & Roast. "Since 2009, we've been roasting and serving coffee right here in Nashville, grounded in long-standing relationships with our farm partners. What started as a neighborhood café has grown thoughtfully—through street-side shops, online sales, and wholesale partnerships—and this marks a major milestone for us.
"We're thrilled to bring our coffee to a wider audience and deliver an exceptional, elevated experience to fans who want something both delicious and different. Titan Up!"
About 8th & Roast Coffee Co.
8th & Roast has been roasting exceptional coffees in Nashville since 2009, rooted in long-term relationships with farmers who care deeply about their land and crop. Our focus is sustainability, quality, and partnership, and our mission is simple: find great coffee, pay fairly, and support producers. With three locations around Nashville, partner locations in Nashville International Airport and Canopy by Hilton, and a wholesale coffee program that expands nationwide, 8th and Roast is a leader in the Southeast's craft coffee industry and offers something for every coffee drinker. Year after year – with integrity & transparency in every step – join us in exploring the world of exceptional coffee together. For more information, please visit us online.
About the Tennessee Titans
Headquartered in Nashville, the Tennessee Titans are part of the NFL's AFC South division. Founded as the Houston Oilers in 1960, the team moved to Tennessee in 1997 and began play in its current home, Nissan Stadium, in 1999. With a mission statement of "Win, Serve, Entertain," the Titans are committed to excelling on the field and in the community. The Titans' ONE Community platform reaches many of Nashville's most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education – and strives to create generational change one person, one family, and one community at a time. The Titans' corporate office is located at its practice facility, Ascension Saint Thomas Sports Park. For more information, visit www.TennesseeTitans.com.
