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Titans O-Line Nominated for Madden Most Valuable Protectors Award




NEW YORK, NY –* The National Football League, Prilosec OTC® and Pro Football Hall of Fame member JOHN MADDEN announced today the start of fan voting at for the inaugural *Madden Most Valuable Protectors Award, presented by Prilosec OTC. Fans will serve as the final piece of the puzzle in helping determine the NFL's best offensive line for the 2009 NFL regular season.

John Madden and the Award's Purple Ribbon Panel narrowed the list to five (5) finalists: the INDIANAPOLIS COLTS, NEW ORLEANS SAINTS, NEW YORK JETS, PHILADELPHIA EAGLES and TENNESSEE TITANS.

Fans can now visit to review each of the five offensive lines and then cast their votes.

The recipient of the first Madden Most Valuable Protectors Award presented by Prilosec OTC will be announced on Wednesday, February 3, 2010 in South Florida in the week leading up to Super Bowl XLIV.

"A lot of hours and analysis have gone into pairing down our list of contending offensive lines into a list of five finalists," said John Madden. "Criteria for selecting the ultimate winner will take into account a combination of analysis from me and our Purple Ribbon Panel, offensive line performance statistics and fan voting. It's not going to be easy to select the winner. We've seen a lot of hard work from offensive lines around the league this year."

All season long Madden has been closely tracking the top offensive lines in the NFL with a select group of NFL Network experts that comprise the Purple Ribbon Panel. This group includes NFL Network analysts JAMIE DUKES, MARSHALL FAULK, STEVE MARIUCCI and NFL Network host RICH EISEN.

The Madden Most Valuable Protectors Award recognizes the important role offensive linemen play in their teams' success by providing consistent and reliable protection day in and day out, just like Prilosec OTC provides 24-hour heartburn protection when used as directed.

NFL fans who want powerful 24-hour protection against frequent heartburn, or heartburn that occurs two or more days a week, can take a 14-day course of Prilosec OTC to maximize game day fun.

All player participation will be facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

About PRILOSEC OTCPRILOSEC OTC® is the #1 Doctor recommended acid reducer† and Pharmacist recommended OTC Heartburn medicine‡, the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. Prilosec OTC® is a leading heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC® is the #1 selling OTC heartburn medicine on the market. For more information about PRILOSEC OTC®, visit **. PRILOSEC OTC® is available over-the-counter through an alliance between P&G and AstraZeneca.*

About Procter & Gamble (NYSE: PG)

](* for the latest news and in-depth information about P&G and its brands.*

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

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