In collaboration with Rival, the National Football League's (NFL) Tennessee Titans today announced "Titans Tourneys," an interactive video gaming experience to fans and gamers. The Titans will host its first "Titans Tourneys" tournament on Thursday, Jan. 5 with Madden '23 on PS5 and XBOX One.
"Titans Tourneys and our new collaboration with Rival provide the opportunity to engage our fans on a new level, creating a tightknit community for those who love online gaming," said Gil Beverly, Titans Chief Marketing & Revenue Officer. "We continue to see Titans fans interacting with online platforms like fantasy football and video games to build friendship and enthusiasm surrounding our team. This competition will bring a new element of fun and excitement to our fanbase as they continue to embrace unique ways to support the Titans."
"Titans Tourneys" is a new esports gaming platform where participants can compete for special prizes while engaging with other Titans fans in a dedicated gaming community. The league will be run fully online powered by the Rival platform. The league will offer a variety of tournaments in which fans can participate.
Next week's inaugural tournament will offer prizes including an autographed jersey from Derrick Henry, and for future events, the club will explore opportunities to host in-person tournaments and other interactive experiences. "Titans Tourneys" will also track players' skill and participation on its leaderboard, leveraging Rival's point system and digital currency.
"Utilizing the Rival platform, Titans Tourneys will offer a community for gamers and Titans fans hoping to build enthusiasm for the team in an exciting new way," said Rival CMO Dan Parise. "This collaboration with the Titans continues the expansion of our relationships with NFL clubs and we look forward to working with the Titans to offer innovative programming, unique experiences and opportunities for its members."
Rival powers the gaming communities of more than 45 partners worldwide, across sports properties, media, tech, and brands, including organizations across NFL, NBA, NHL, MLS and English Premier League.
To join the Titans "Titans Tourneys" League and learn more about future tournaments, prizes, rules and additional games to be featured on "Titans Tourneys," visit www.rivalgames.com/play/titans.
Rival provides a first-of-its-kind, enterprise platform solution that empowers companies and organizations to leverage the popularity of gaming and esports to acquire new customers, drive engagement, build a loyal community around their brands and create new revenue streams. Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and esports with sports teams, leagues, brands and media properties. With operations in two continents, Rival's current partnership roster includes the NFL's Seattle Seahawks and Detroit Lions, Monumental Sports and Entertainment, NHL's Florida Panthers, NBA's Detroit Pistons, the NBA 2K League, Liverpool F.C. and Leeds United of the English Premier League, as well as organizations including the Amateur Athletic Union (AAU) and Pop Warner Little Scholars.