
Gil Beverly
Senior Vice President and Chief Marketing & Strategy Officer
Biography
Gil Beverly enters his fourth season with the Titans and his second as Senior Vice President/Chief Marketing & Revenue Officer. In his role, he directs Ticketing, Marketing, Corporate Partnerships and Business Intelligence. He joined the team in 2019 as team's Vice President of Brand, Marketing & Communications.
Gil Beverly enters his fourth season with the Titans and his second as Senior Vice President/Chief Marketing & Revenue Officer. In his role, he directs Ticketing, Marketing, Corporate Partnerships and Business Intelligence. He joined the team in 2019 as team's Vice President of Brand, Marketing & Communications.
Over his first three years with the team, he has spearheaded innovation, engagement, synergy and new ideas across all areas he oversees. The results have been clearly apparent for the organization and for the fan base.
In 2021, the Titans debuted a number of new initiatives to engage with the local market, including a partnership with Williamson County Schools that launched the first-ever Girls Flag Football league in the state of Tennessee. The success of the program led to the flag program expanding to Metro Nashville schools in 2022. Beverly also directed a move to bring more local food selections to Nissan Stadium, introducing "Nashville Flavor," which included Nashville favorites – Martin's Barbecue, Slim & Husky's Pizza and Party Fowl. The team also created the first "Battle of the Bands" competition, where bands vied for a chance to play at halftime of a Titans game. All of these initiatives culminated in a record attendance number for the Monday Night Football game against Buffalo in October.
In 2020, working with local and national health experts, the Titans were one of a handful of NFL teams to host fans for the majority of the season at limited capacity. With the challenges associated with a season being played during a pandemic, Beverly's team found new ways to connect with fans at home. The team hosted a Virtual Draft Party around the NFL Draft and launched a variety of content series that gave fans an inside look at players' lives away from the football field. The organization also debuted a brand campaign called "Tennessee Tough" that illustrated the resiliency, unity and hope of Tennessee community. The campaign featured video assets as well as a new downtown mural spanning over 130 feet. As COVID-19 restrictions eased, the Titans hosted several in-person 'Celebrate 615' events in tribute to the city of Nashville.
In his first season with the Titans, Beverly challenged and guided departments to find innovative ways to engage with fans. Highlights on the marketing side included a joint venture with Lipscomb University on the development and launch of the cartoon character "Titan Man," a series of Pop Up Shop parties to introduce new merchandise to a younger demographic and "Titans Art Rush," an art show that featured Titans-centric photos and artwork. On the ticketing side, the team introduced a digital season ticket for new fans, the "Fireball Fast Pass," and a season ticket member reward program, "The 22nd Element."
Before joining the Titans, Beverly worked as Vice President, Partnership Solutions for Learfield IMG-College. In this role he oversaw the development of marketing & sponsorship programs across over 200 collegiate athletics departments and other related sports properties. In doing so, he helped to create and drive partnerships with a range of Fortune 500 companies including Allstate, Nissan and State Farm, among others.
Prior to his experience at Learfield, Beverly served as Vice President College Sports Marketing for ESPN. In doing so, he was involved in development of sponsorship architecture and promotional strategy around various media properties including the College Football Playoff, SEC Network, College GameDay and Tournament Challenge, among others.
A native of Evanston, Ill., Beverly graduated from the undergraduate division of the Wharton School of Business at the University of Pennsylvania. He then went on to secure his MBA from the Warsaw Sports Marketing Center at the University of Oregon.